Sceptre Award Win!

News — Sceptre Award Win!


Brunswick centre manager wins coveted Sceptre Award

Scarborough’s Brunswick centre manager, Sue Anderson-Brown has won Shopping Centre Manager of the Year 2020 at the prestigious Sceptre Awards

The Sceptre Awards, which recognise best people and best practice in the retail destination industry were announced last night, Thursday 26 November, at a virtual awards ceremony hosted by BBC TV’s Alan Dedicoat. Awards were declared in 20 categories covering all aspects of the management and operation of successful retail destinations.

Graham Parker, chair of the judging panel and editor of Retail Destination, said: “In an unprecedented year that has seen non-essential shops closed for long periods and social distancing measures imposed throughout the malls, management teams at retail destinations across the UK have gone above and beyond to ensure that their centres remain a safe and attractive place to visit.”

The judging panel of industry experts were impressed by the quality of entries across the board, many of which showed true innovation in very difficult circumstances.

Sue Anderson Brown has been at the helm of the Brunswick Centre since January 2019. During this time, she has applied her shopping centre management experience and leadership skills, transforming this small centre into a vibrant, successful scheme for both the scheme’s owner and Scarborough town centre. Footfall saw double-digit year-on-year growth and retailers reported positive sales growth. Sue has built stakeholder and operator relationships and cemented Brunswick position as the town’s community hub.

The judges said: “Sue has demonstrated successful community engagement and impressive service charge savings in a relatively new role.” And: “Sue demonstrates drive and passion to get things done.”

On receiving the accolade Sue Anderson-Brown said: “This was a fantastic night for the Centre, Scarborough and me – I’m so proud of the whole team here at Brunswick who work tirelessly every day to deliver exceptional service.

“It is a huge achievement to win against such tough competition from the brightest and best in the shopping centre industry.”

As well as the Centre Manager of the Year award, the Centre’s ‘Be Christmas Ready 2019’ campaign was highly commended in the Marketing Category, it recognised Brunswick’s buoyant festive trading

period with footfall 25.2% up against the previous year. The campaign was pivotal in attracting shoppers to a strong Christmas town centre partnership, which saw an intensive 6-week calendar of shopper entertainment, promotion and the launch of a convenient late-night shopping programme supported with free parking.

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